Marketing governance
Who is this for? Can the product do that? What backs up the claim? Keep the answers with your positioning, product details and brand guidance, so writers, reviewers and AI tools have the same facts to work from.
Your marketing owners maintain the company records as the business changes. The team can see which buyers you’re trying to reach, how you want to explain the product and what evidence supports the story. A new contributor can learn the decisions you’ve made before asking you to make them again.
Explain your category, point of view, positioning and key messages. Include the alternatives buyers actually consider, even when that means carrying on as they are. Make the differences specific enough for someone to use in a buying conversation and clear about what you can substantiate.
Describe how each feature works, who it helps, what setup it needs and where its limits are. Tie personas, use cases and buying objections to those facts. The person writing the page should be able to explain the feature without needing to invent the missing part.
Keep voice and author examples with approved customer stories, proof and original ideas. Record the source and qualifications beside the claim. Someone adapting the story for a new page can see both the point you want to make and how far the evidence goes.
Maintained in Oleno
Your marketing owner approves and maintains the records
A current company brief for the assignment
Authorized contributors retrieve relevant records. Strategy decisions remain yours.
Use the current positioning, product facts and proof when reviewing a page, deck or campaign. Point to the buyer question it misses, the product detail it gets wrong or the claim that needs support. When the facts change, your team decides which existing work needs another pass.
Put the agreed positioning, product mechanics and evidence in the brief before anyone drafts the claim.