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Use your strategy in real marketing work

Which slide answers their actual question?

Before you add another feature slide, decide what this buyer needs to understand. Bring the relevant positioning, evaluation criteria and proof from Oleno into your narrative, then build the deck in your presentation tool.

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The standard deck has a lot to cover.

It introduces the company, tours the features and includes the customer logos. This buyer may be deciding whether the setup is manageable or whether your approach fits their team. A useful sales story makes room for that decision and supports its answer with evidence.

Illustrative deck brief: Oleno context, external narrative and presentation

Maintained in Oleno

Positioning & alternatives
Your differentiated approach, the real alternatives and their tradeoffs
Buyer criteria
The buyer’s problem, constraints and evaluation questions
Approved evidence
Relevant proof and the specific claims it supports

Claude / ChatGPT → your presentation tool

Sales narrative
  1. 01Buyer problem
  2. 02Why this approach
  3. 03Evidence & fit

A buyer-specific narrative and presentation created in your chosen tools.

The sales or marketing owner checks the argument, product claims and evidence before the deck is used.

Sales narratives and decks: how you use it

  1. 01

    Name the decision

    Identify the buyer group, current problem and alternatives under consideration. Include the concern that could prevent the buyer from moving forward.

  2. 02

    Shape the argument

    Retrieve the relevant Oleno records in a compatible, permitted AI client. Use the buyer criteria to choose the narrative and evidence, with honest treatment of alternatives.

  3. 03

    Build and review the presentation

    Create the deck in your presentation tool. Check that the sequence answers the buying question and that each claim has appropriate support.

Give each slide a reason to be there.

Your team can connect the buyer’s problem to the product’s approach and show the evidence behind the recommendation. The same company knowledge can support different sales conversations, while layout and presentation stay in the tool you use for the deck.

Oleno provides maintained context. It does not natively create or automatically QA the outside deck.

At some point, we should probably answer their question.

Shape the deck around the buyer’s decision, with the relevant product details, tradeoffs and proof.

Request a Demo