Marketing governance
Keep positioning and product information current.
Explore marketing governanceMarketing governance software for B2B SaaS
The brief shouldn’t depend on who’s online.
A teammate needs the positioning. Your agency needs product facts. Your AI tool needs both before it starts writing. Keep the shared strategy, processes and supporting material in Oleno, so each project can start with what the team already knows.
You’ve already done the hard thinking.
Who are we for? What problem matters? Why would someone choose us? Once you’ve worked through those questions, the answers should help with the next page, pitch and campaign. Keep them with your product details, buyer research, proof and brand guidance, where people and compatible AI tools can find what their assignment needs.
Your team and AI tools
Connect Claude, ChatGPT, Codex or another compatible tool through MCP. Ask for the positioning, product information and material your project needs. You decide what each person and connection can access, and your team reviews what it creates.
Explore your team and ai toolsMaintained in Oleno
- Marketing strategy
- Category, market point of view, positioning and differentiated messages
- Product & buyers
- Feature mechanics, limitations, buyer problems and use cases
- Evidence & brand
- Approved stories, sources, IP, voice and author guidance
Relevant context, retrieved by authorized contributors
Your marketing team
Positioning + buyer context
Agencies & freelancers
Product facts + brand guidance
Claude / ChatGPT
Positioning + buyer context
Codex / compatible agents
Product facts + brand guidance
Each person or compatible AI client requests the context for its assignment.
You direct the work and review the result in the tool where it is made.
Same company. Different things to make.
Build a sales narrative in Claude or ChatGPT
Start with the buyer: what are they trying to do, and what are they considering instead? Retrieve the positioning, decision criteria and approved evidence, then shape the narrative in your AI tool and build the deck in your presentation tool.
See this workflowMaintained in Oleno
- Positioning & competitors
- Where you fit and why your approach differs
- Buyer criteria & proof
- What matters to this buyer and what you can substantiate
Claude / ChatGPT + your presentation tool
Sales narrative
- 01Buyer problem
- 02Why this approach
- 03Evidence & fit
A sales deck built outside Oleno for a specific buying conversation.
You review the differentiation and evidence before the deck is used.
Brief a product video with the right facts
A video needs to show how the feature works, not just say it is useful. Give your agency or video tool the mechanics, buyer problem and product limits. Use that guidance to plan the demonstration, then check the claims and the finished video.
See this workflowMaintained in Oleno
- Feature mechanics & limits
- What the product actually does and what the demonstration must not imply
- Use cases & brand
- The buyer problem, relevant workflow and approved visual guidance
Your external video tool or agency
Product demonstration
Problem → Mechanics → Appropriate use
The video is made in your chosen video tool or by your agency.
You check the demonstration, claims and final video before using it.
Your team still makes the call.
Oleno keeps the company context and processes behind the work. Your people and AI tools do the writing, design and production in the tools they use. Review the finished piece against the brief and evidence, then decide what is ready to go out.
The brief shouldn’t have an out-of-office reply.
Keep your company strategy, Plays and resources available to the team and compatible AI tools.