Marketing Governance Software for B2B Teams
One marketing brain for your team and AI.
Give your team and AI the strategy, Plays and assets they need, without explaining the company from scratch every time.
Works with Claude, ChatGPT, Codex and other compatible AI tools through MCP.
Oleno product demo and customer stories
What got my attention with Oleno is that it zeroes in on quality over quantity.
It was like adding three headcount to our marketing team.
Trusted by marketing teams at
Your org chart has some catching up to do.
Your product marketer is shaping the launch story. An agency is rebuilding the website. A freelancer is making the video. And several AI chats are involved.
They all need to know who the product is for, what it does and why someone should choose it. Give them the shared context and processes to turn that understanding into good work.
- Product marketing
- Product marketer
- Research agent · Claude
- Demand generation
- Demand gen lead
- Campaign analyst · ChatGPT
- Content & delivery
- Agency & freelancers
- Build agent · Codex
People own the decisions. The humans and AI agents doing the work need the same brief.
The strategy should make it past the kickoff.
Use your positioning in the launch brief. Keep the process that worked and the decisions behind the draft.
Oleno brings the strategy, steps, resources, findings and saved work together, so your team and compatible AI tools can build on what you already know.
People and compatible AI tools request context and return reviewed work through MCP.
Oleno connects Governance, Plays, Resources, Signals and ideas, and Handoff. People and AI clients can request or return work through MCP. Select an Oleno area for an explanation.
OlenoShared marketing brain
01Governance
Our product does what now?
Give teammates and compatible AI tools your positioning, product facts, proof and brand guidance before anyone gets attached to a headline the product can’t support.
Marketing Studio
Layer 1 GovernanceDefine your narrative grounding for consistent messaging across all content
Positioning Statement
A clear, concise statement that defines how your brand should be perceived in the market.
Target Audience
Describe your ideal customer profile and who your content should speak to.
Key Differentiators
What makes your solution unique? Add the key factors that set you apart from competitors.
Anti-Personas
Define who your product is NOT for.
Conversation preview
Who you’re talking to
- Positioning, category and your view of the market
- Buyers, their problems and reasons to choose you
- Competitors, alternatives and the messages that matter
What you can say
- What the product does, how it works and where it stops
- Evidence behind the claims
- Voice, writing guidance and visual references
02Plays
That went well. Quick, write it down.
When someone asks how you did it, send them the Play. It lays out the steps, starting information, examples and review points for the job. Work through it in your compatible AI chat with company context.
Try a process privately, share the version you want the team to use, and keep earlier work tied to the version it followed.
Start with a library Play
- Find a starting process in the Oleno Play Library
- Bring it into your AI chat with relevant company context
- Adapt the steps and review points
Write down how you pulled it off
- Save the process that worked while you still remember it
- Give each step its inputs, instructions and examples
- Keep the draft and decisions with the work
Give it a real marketing job
- Develop a product-video brief and script
- Plan the launch story and supporting materials
- Build a sales narrative or competitor comparison
03Resources
Which ‘final’ did you mean?
Find the product screenshot, customer quote, template or brand asset the job needs. Keep its version and usage notes with it, so the team can choose the right file without guessing from the filename.
Start with something useful
- Page templates, briefs and deck structures
- Product screenshots, logos and brand assets
- Videos, PDFs, approved copy and examples
Check the small print on the file
- What it’s for and where it came from
- Which version to use
- Approval and permitted-use notes
04Signals, measurement and ideas
I’ve got a source for that. Somewhere.
Bring in customer questions, research, campaign and SEO findings, and ideas. Keep their sources and a note on why they matter, so you can find them again for the next brief.
Your team and connected tools do the measuring and analysis. Oleno stores what you supply; it doesn’t automatically collect, analyze or act on it.
Questions and observations worth keeping
- Buyer questions and call notes
- Competitor observations and research
What happened after launch
- Campaign summaries and results you supply
- SEO findings from your measurement tools
What’s worth trying next
- Ideas, feedback and decisions
- The reasoning and sources behind them
05Handoff
Pick up the work. Spare everyone the recap.
Save the brief, draft, selected assets, decisions and next step so a teammate can request the work in another compatible AI tool and continue.
You choose what to save; the whole chat doesn’t come along. The next person or compatible AI tool needs access to the saved work and its sources.
Leave more than ‘see above’
- The brief, sources and selected resources
- Drafts, feedback and agreed decisions
- Open questions and the next step
Another tool. Same starting point.
- Find the saved work through MCP
- See what changed and what needs attention
- Continue from the agreed direction
A few fair questions.
Oleno keeps your marketing strategy, Plays, resources, supplied research and selected saved work together. People and compatible AI tools use that context to make campaigns, pages, decks, videos and content. Your team owns the strategy and reviews the work.
MCP lets a compatible AI tool ask Oleno for your positioning, a Play, a resource or saved work from the chat where you’re doing the job. The tool must request and apply the information, using only the actions its connection allows. People and AI connections have separate permissions.
A useful personal setup can work well. Sharing it with an agency, a new teammate and several AI tools is where the extra explaining begins. Oleno gives them a shared place for company information, processes and saved work. Someone on your team needs to keep the strategy current.
Yes. Build a Play from your own process or adapt one from the Oleno library. Save the steps, starting information, examples and review points. The AI tool needs the connected apps and permissions required for the job.
No. Your analytics and research tools do the measuring and analysis. You or your AI tools bring the findings into Signals, with sources and your interpretation. Oleno stores that material; it doesn’t automatically collect, analyze or act on it.
The next person or compatible AI tool needs permission to read the saved work and its sources. They can then pick up the brief, draft and next step. You choose what to save; the entire conversation isn’t copied.
No. Saving work or finishing a Play doesn’t publish it. Your team decides what’s ready and where it goes. Production and publishing happen in your chosen tools, using the connections they support.
Put your marketing brain in your team’s hands.
Your AI would also appreciate a proper brief.
