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Keep marketing consistent across people and AI tools

We’re all talking about the same company, right?

The agency is rewriting the website. A freelancer is drafting the launch. Your teammate is working with AI. Give them the same approved positioning, product facts and buyer context in Oleno, so the work starts with a shared understanding of the company.

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Each version came from somewhere.

The agency used the brief you sent last quarter. The freelancer copied a description from the sales deck. The AI chat still has the explanation you gave it in March. Each choice made sense at the time. Now your review has to settle basic facts before you can talk about the work itself.

Illustrative contributor map: one maintained strategy, relevant context for each task

Maintained in Oleno

Category & positioning
The category, positioning and messages your marketing owners have agreed to use
Product & buyers
What the product does, where it stops and which buyer problems it addresses
Brand & evidence
Writing guidance, examples and evidence contributors can check

Authorized contributors retrieve what they need

  • Your marketing team

    Positioning + buyer context

  • Agencies & freelancers

    Product facts + brand guidance

  • Claude / ChatGPT

    Positioning + buyer context

  • Codex / compatible agents

    Product facts + brand guidance

People and compatible AI clients retrieve the relevant records, then make the work in their own tools.

Review the angle, facts and evidence against the same source. Resolve disagreements before the work is used.

Team and AI alignment: how you use it

  1. 01

    Agree on the company story

    Keep positioning, buyer priorities and product facts current in Oleno. Have the people responsible for those decisions approve the guidance.

  2. 02

    Give each job the context it needs

    Point contributors to the relevant records. A compatible AI client can request them through a permitted MCP connection; people and connections need the appropriate access.

  3. 03

    Review from a shared reference

    Check the drafts against the agreed facts and intended angle. Keep good differences in expression while correcting differences in what the company claims.

Get to the useful part of the review.

With a shared reference, you can discuss whether the page persuades, the launch explains and the sales story fits the buyer. The team can keep its preferred tools, and the next contributor has somewhere to check the company story before making another version.

Access to strategy is not automatic enforcement. Contributors still need to retrieve and correctly use the guidance.

Everyone used a source. That’s how we got three versions.

Start each assignment from the current positioning and product facts, with the context its contributor needs.

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