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Create and maintain content with Oleno

Give the writer something to say in your voice.

The voice guide helps a writer sound like your company. They also need to know what your company believes, who it helps and which claims it can support. Keep that thinking with your author examples in Oleno, then bring the relevant guidance into the assignment.

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We’ve fixed the adjectives. What about the argument?

The draft is warmer now. The sentences are shorter. It still leads with the wrong buyer problem. Style edits can improve the expression, but the writer needs positioning, product facts and evidence to choose a useful point in the first place.

Illustrative writing brief: strategy, product truth and voice together

Maintained in Oleno

Positioning & buyer
Who the piece is for and the position your company takes
Product facts & evidence
The claims, qualifications and evidence the argument needs
Voice & author examples
The perspective, writing guidance and examples that show how to express it

Your writer or compatible, permitted AI client

A brief and draft created in your chosen tools, with the company’s thinking and writing guidance together.

  1. 01Research & sources
  2. 02Brief → Outline → Draft
  3. 03Editorial QA & edits
  4. 04Approved publish / export

Review the buyer angle, claims and evidence alongside the voice and author style.

On-brand AI writing: how you use it

  1. 01

    Keep the substance with the style

    Maintain approved positioning, buyer context, product facts and evidence alongside voice guidance and author examples.

  2. 02

    Brief this piece of writing

    Share the relevant records with the writer, or have a compatible AI client request them through a permitted MCP connection. Draft in the tools you choose.

  3. 03

    Review what the piece is saying

    Check the buyer angle, claims and support before polishing the phrasing. Use the author guidance to improve how the argument is expressed.

Make “on-brand” something a writer can work with.

The contributor can see the company’s point of view, the facts behind it and examples of how to express it. Your feedback can point to a specific choice in the argument or the writing, giving the next revision a clearer direction.

Oleno maintains the company guidance. The contributor or compatible AI tool must retrieve and apply it, and your team reviews the work in its own tools. Access does not guarantee correct use.

It sounds like us. We wouldn’t actually say it.

Put positioning, buyer context and product facts beside the tone guidance and writing examples.

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